Pourquoi l’or reste une valeur refuge ?

Why does gold remain a safe haven asset?

Is gold really the safest investment? Discover why it has stood the test of time.

For millennia, gold has been seen as a symbol of wealth and stability . In a world where financial markets fluctuate and inflation can erode purchasing power, gold remains an undisputed safe haven. But why does this precious metal continue to be such an essential investment?


1. Gold, a rare and incorruptible metal

One of gold's main advantages lies in its rarity and durability :

✔️ Unlike paper money, gold does not depreciate over time. ✔️ It does not oxidize, thus retaining its brilliance and purity over centuries. ✔️ Its extraction and refining require limited resources , reinforcing its intrinsic value.

đź’ˇ Did you know that 75% of the gold extracted is still used today in the form of jewelry or ingots?

đź”— Do you own gold in the form of jewelry? Discover how to sell your jewelry at the best price .


2. A bulwark against inflation and economic crises

When the economy falters, gold becomes a preferred safe-haven asset:

✔️ During financial crises , investors turn to gold to protect their capital. ✔️ Inflation reduces the value of currencies , but gold retains its purchasing power. ✔️ Central banks accumulate gold , thus strengthening confidence in this precious metal.

đź”— Want to invest in gold? Check out our guide to investing in gold .


3. Gold, a liquid and universally recognized asset

Unlike stocks or real estate, gold is an easily tradable investment :

✔️ It is accepted in all banks and jewelry stores worldwide . ✔️ It can be quickly converted into cash without significant loss of value. ✔️ It can be stored in various forms : jewelry, bars, coins.

đź’ˇ Tip: A gold Napoleon is easier to resell than a gold ingot because of its more accessible size.

đź”— If you own antique pieces, learn how to assess the value of your antique jewelry .


Conclusion: Gold, a timeless investment

Whether it's for diversifying assets or protecting savings, gold remains an undisputed safe haven . Its scarcity, liquidity, and stability make it a strategic choice in all circumstances.

At La Joaillerie Rive Gauche , we assist you with buying and selling gold with transparency and expertise. Visit us for a personalized appraisal!

Back to blog