How to authenticate a luxury watch?

What if behind the gleam of a prestigious watch lay a well-crafted counterfeit?

The luxury watch market attracts both enthusiasts and counterfeiters. Some copies are so well made that they can fool the untrained eye… and sometimes even the sellers. In this world where a single timepiece can fetch several thousand, or even millions of euros, knowing how to recognize an authentic watch is essential.

But how can you be sure that a luxury watch is truly authentic? What details should you look for and who should you contact to avoid scams?

1. Examine the finishes and details

One of the first signs of authenticity lies in the quality of the finishing. Major watchmaking houses like Rolex, Patek Philippe, and Audemars Piguet pay meticulous attention to even the smallest details:

• Clear and precise engravings

• Significant weight due to the precious materials used

• Smooth and silent mechanism

📌 70% of counterfeits have irregularities on the dial and case , visible to the naked eye or with a magnifying glass.

💡 If you appreciate the world of watches, also check out our article Why are luxury watches a worthwhile investment?

2. Check the watch movement

The movement is the heart of a watch. Whether it is mechanical, automatic or quartz , its operation must be flawless.

• A mechanical or automatic watch should have a seconds hand that glides smoothly.

• Quartz watches , on the other hand, make sharp and regular jumps.

🔗 Need to better understand these differences? Check out our complete guide: Watches: Automatic, mechanical and quartz, what's the difference?

3. Check serial numbers and certificates

Each luxury watch has a unique serial number , usually engraved on the case back or between the lugs. It must be:

• Clearly engraved (never printed or blurry)

• Consistent with the brand's archives

• Accompanied by a certificate of authenticity or warranty card

📊 Note that nearly 50% of counterfeit watches lack a consistent serial number .

4. Consult a watch expert

For certain models or limited editions, only a professional will be able to authenticate the watch with certainty.
He will be able to dismantle the watch, inspect the movement, check the materials and confirm the origin using official databases.

💡 Tip : If you own a vintage watch, consider having it authenticated before selling it. Like jewelry, rare models sometimes increase in value over time. 🔗 On this topic, read our article "Why do some watches increase in value over time?" .

5. Beware of offers that seem too good to be true.

If a watch is offered at a price significantly lower than its market value, there's often something fishy going on.
Always check:

• The seller and their history

• The reputation of the platform or store

• Warranty and return conditions

📊 42% of counterfeit luxury watches are sold online on unreliable websites .

Conclusion: Essential expertise for a worry-free purchase

Authenticating a luxury watch requires rigor and caution. Finishes, serial number, movement, and professional expertise are the cornerstones of reliable identification. It's better to take your time and seek expert advice than to regret an impulsive purchase.

And you, have you ever thought about having the watch you wear on your wrist checked?