How to choose a luxury watch?
The essential criteria to know
A luxury watch is not just an accessory; it's a true investment, a heirloom, and sometimes even a work of art. But how can you be sure you're making the right choice among the countless models and brands available? What criteria should you prioritize for a watch that will stand the test of time with elegance and value? Here's everything you need to know before buying your exceptional timepiece.
1. The movement: The beating heart of the watch
The movement of a watch, also called the caliber, is the central element that defines its accuracy and mechanism. There are three main types:
- Manual winding mechanism : A traditional craftsmanship that appeals to purists.
- Self-winding mechanical : Works thanks to the movements of the wrist, combining practicality and horological excellence.
- Quartz : More accessible, extremely precise, but often less prized in high-end watchmaking.
đź’ˇ Did you know that Swiss mechanical watches are designed to last for generations if they are well maintained?

đź”— To learn more about the different mechanisms, consult our guide Automatic, mechanical or quartz watches: which movement to choose?
2. Brand and reputation: A guarantee of value and investment
Certain watch brands have successfully established their expertise and prestige over the decades. Rolex, Patek Philippe, Audemars Piguet, and Vacheron Constantin are undisputed benchmarks.
Why is this important?
✔️ A recognized brand guarantees better resale value.
✔️ Iconic models often increase in value over time.
✔️ Watchmaking expertise directly influences quality and durability.
đź”— Discover why some watches see their value skyrocket in our article Why do some luxury watches increase in value over time?
3. Materials: Aesthetics and robustness
The choice of material impacts both the appearance and the longevity of the watch.
- Stainless steel : Strong and timeless, it is often used for sports and versatile watches.
- Gold (yellow, white, rose) : Elegant and precious, it brings a touch of refinement.
- Titanium : Ultra-light and durable, perfect for everyday use.
- Ceramic : Modern and scratch-resistant, it is attracting more and more watch enthusiasts.
đź’ˇ Some gold and platinum models can see their price increase by 20 to 30% after a few years.
đź”— Interested in gold jewelry? Read our Guide to Investing in Gold in 2025
4. The complication: More than just a time display
Watch complications refer to the additional functions of a watch beyond the standard display of hours and minutes. Among the most popular are:
✔️ Chronograph : For measuring precise time intervals.
✔️ Perpetual calendar : Automatically takes leap years into account.
✔️ Tourbillon : A horological masterpiece improving the precision of the movement.
đź’ˇ Some Patek Philippe watches with rare complications have seen their prices increase tenfold in just a few decades!
5. Design and ergonomics: A style that suits you
A luxury watch should reflect your personality and suit your lifestyle. Sporty, dressy, vintage, or ultra-modern, every detail counts.
- Case diameter : Ideally between 36 and 44 mm depending on your body shape.
- Thickness : A thin watch slips easily under a shirt sleeve.
- The bracelet : Metal, leather or rubber, each material has its advantages.
đź”— Also discover how to care for your jewelry to preserve its shine , including your luxury watch.
Conclusion: A watch, a long-term investment
Choosing a luxury watch isn't just about its appearance. Its movement, brand, materials, and complications all contribute to its value and longevity. A well-considered purchase can become a profitable investment, while also offering the pleasure of wearing a true horological masterpiece.
👉 At La Joaillerie Rive Gauche, we advise you on choosing your luxury watch, whether for pleasure or investment. Come and see us for a personalized consultation!